演员温峥嵘等人遭AI仿冒直播带货！平台处置上万个违规账号

Core Insights - The incident involving actor Wen Zhengrong highlights the misuse of AI technology for impersonation in live streaming, prompting significant attention and action from Douyin e-commerce [1][2] - Douyin e-commerce has initiated a special governance program to address unauthorized use of AI and special effects to impersonate celebrities for marketing purposes, resulting in the suspension of 11,000 accounts [1][2] Group 1: Actions Taken by Douyin E-commerce - Douyin e-commerce has publicly announced the handling of typical infringement cases, including the suspension of accounts that impersonated celebrities like Wen Zhengrong, Li Meiqin, Luo Yonghao, and Dong Yuhui [1] - The platform has removed over 10,000 infringing videos related to Wen Zhengrong, including more than 6,900 videos specifically for product promotion [1] - Specific accounts, such as "Fayu" and "Xiaoma," have been penalized for unauthorized use of Wen Zhengrong's likeness and voice for promotional activities [1] Group 2: Types of Infringement - Various influencers, including "Minghua" and "Suiyuedian," have been reported for unauthorized editing and splicing of videos featuring celebrities to falsely promote products [1] - Influencers like "Xiaoxue," "Wenfu," and "Dong***xuan" have been found using celebrity names without authorization to recommend products, leading to penalties from the platform [2] - The use of AI-generated avatars and special effects to impersonate celebrities for marketing purposes has been strictly prohibited by Douyin e-commerce, with ongoing efforts to enforce compliance [2]