3 6 Ke·2025-11-06 07:21Core Insights - The article discusses the challenges faced by managers in achieving business success amidst increasing global competition and rapid technological advancements. It highlights the tendency of managers to seek quick solutions and established methods to outperform competitors [1][2]. Group 1: Critique of Business Literature - Phil Rosenzweig criticizes popular business books like "In Search of Excellence" and "Good to Great," arguing that they propagate the "halo effect," where successful companies are attributed with qualities that may not be true [2][3]. - Rosenzweig's book "The Halo Effect" challenges the notion that there are timeless principles for business success, suggesting that perceived excellence often stems from successful outcomes rather than the actual drivers of success [3][4]. Group 2: The Halo Effect - The halo effect leads to biased evaluations of companies based on their overall performance, making it difficult to assess their specific strengths and weaknesses accurately [6][9]. - Rosenzweig provides an example of an Indian bank that initially enjoyed success but later faced challenges, illustrating how perceptions can mislead both the public and the company itself regarding its true performance [7][8]. Group 3: Importance of Critical Thinking - The article emphasizes the need for critical thinking and skepticism when evaluating business success, urging managers to question the sources of their information rather than accepting them at face value [9][10]. - Rosenzweig argues that relinquishing the power of inquiry to others can be dangerous, as it may lead to misguided conclusions about a company's performance [10]. Group 4: The Complexity of Business Success - The article asserts that there is no clear formula for business success, as many factors are beyond a company's control, and performance is often relative to competitors [12][13]. - Rosenzweig highlights that management often blames execution failures on employees without critically assessing the validity of their strategies [14][15]. Group 5: Leadership and Management Styles - The article discusses the evolution from founder-led companies to manager-led organizations, noting that while founders may drive innovation, professional managers are often needed for scaling and operational efficiency [18][19]. - Rosenzweig points out that the background of CEOs can shift over time, reflecting the changing skills necessary for success as companies grow and face new challenges [19][20].