商场台球厅，是一门好生意吗？

Core Insights - The Chinese billiards market is experiencing significant growth, with a projected market size of 872 billion yuan in 2024, representing a year-on-year increase of 20.5%, and expected to exceed 1.92 trillion yuan by 2030 [2][12] - The industry is witnessing a transformation from traditional street billiard halls to modern, sophisticated venues located in shopping malls, catering to a younger demographic [3][4] Industry Overview - In 2024, nearly 140,000 new billiard-related enterprises are expected to be established in China, with over 47,000 additional registrations anticipated in 2025 [2] - The evolution of billiard halls in China reflects a broader trend of consumption upgrading, transitioning from a low-cost, street-level entertainment to a more professional and upscale experience [3][12] Market Dynamics - The rise of 24-hour self-service billiard halls has been notable, with some brands expanding thousands of locations within a short period [4][10] - The business model of billiard halls has shifted to a multi-revenue structure, including table fees, value-added services, and ancillary businesses [7][8] Consumer Trends - The primary clientele for shopping mall billiard halls consists of young adults aged 18-30, who view these venues as social spaces rather than just places to play [12][13] - There is a growing trend of female participation in billiards, supported by the modern, smoke-free environments of shopping mall venues [13] Business Model and Financials - The revenue structure of shopping mall billiard halls includes table fees (over 50% of revenue), value-added services (20-25%), and emerging businesses like membership and event hosting [7][8] - Rental costs are a critical factor in profitability, with significant variations across different city tiers, impacting the financial viability of billiard halls [8][10] Competitive Landscape - The industry is characterized by a stark divide in profitability, with leading chain brands enjoying better margins due to supply chain efficiencies and brand recognition, while many independent or mid-tier establishments struggle to maintain profitability [10][11] - Successful billiard halls must accurately target their market, with high-end venues in major cities focusing on social experiences, while those in smaller towns prioritize affordability and local customer loyalty [11][12]