播种、深耕、本地化，茶百道正在海外“小步快跑”

Core Insights - The article highlights the rapid international expansion of Cha Bai Dao, positioning it as one of the fastest-growing brands in the tea beverage industry since its official overseas launch in 2024 [3][4] - The company's strategy focuses on "precise sowing" and "deep cultivation," emphasizing a tailored approach to different markets rather than a one-size-fits-all strategy [13][21] Expansion Strategy - Cha Bai Dao's overseas journey began in South Korea, a choice that diverged from the common trend of entering Southeast Asia first, aiming for quicker localization [5][6] - Within two years, the brand has signed over 20 stores in South Korea, with plans to open 50 more by next year [6][9] - The company has also successfully opened its first store in France, achieving sales exceeding 1 million yuan in the first month [11][12] Market Adaptation - The brand's customer base in South Korea consists of over 70% local consumers, with a high repurchase rate of 45%, indicating successful localization efforts [9][10] - Cha Bai Dao employs a "one location, one strategy" approach, customizing its product offerings based on local preferences and market conditions [15][16] Product Innovation - The company has developed a three-tier product structure for international markets, including classic domestic favorites, differentiated products, and localized offerings tailored to specific regions [16][17] - The supply chain strategy combines local sourcing for fresh ingredients with established domestic supply chains for other materials, ensuring efficient operations [17][18] Long-term Vision - Cha Bai Dao aims for global brand and supply chain integration, aspiring to leverage experiences and influence across different international markets [23] - The company emphasizes the importance of educating consumers about Chinese tea culture as part of its long-term strategy for global brand establishment [22]