湛江市“冬游湛江 乐享精彩”消费季启动

Core Insights - The government of Zhanjiang is launching a "Winter Tour Zhanjiang Enjoy Excitement" consumption season from November to the first quarter of next year to stimulate the local economy and attract tourists [2][3] - Zhanjiang's retail sales of consumer goods reached 118.475 billion yuan, with a year-on-year growth of 3.3%, maintaining a top-five position in Guangdong for four consecutive months [2] Group 1 - Zhanjiang is focusing on optimizing the consumption environment and enhancing consumer confidence through various promotional activities [2] - The "Winter Tour Zhanjiang Enjoy Excitement" campaign will integrate resources and promote activities related to tourism, entertainment, dining, and shopping [2] - Special funds will be allocated for subsidies on new purchases of automobiles, home appliances, local specialty products, electronic products, and sports goods [2] Group 2 - The campaign will leverage the upcoming opening of the Guangzhan High-Speed Railway and the 15th National Games martial arts competition to boost local tourism [3] - Four main themes will be highlighted: "Warm Winter Travel - Enjoy Zhanjiang," "Trendy Youth - Vibrant Zhanjiang," "Taste Delicacies - Fresh Zhanjiang," and "Affordable Renewal - Enjoy Shopping in Zhanjiang" [3] - The initiative aims to create a new consumption growth pattern by utilizing Zhanjiang's geographical advantages and promoting diverse integration [3]