喜茶推出茶特调新品，携手黎子安全国上新牛肝菌碎银子特调

Core Insights - Heytea collaborates with popular chef Li Zi'an to launch a new mushroom-flavored tea product, the "Mushroom Shredded Silver Special," expanding their previous partnership and responding to consumer demand [1][3][5] Group 1: Product Launch and Collaboration - The new product is part of a nationwide campaign following the success of the previous collaboration, which featured the "Mushroom Flavored Hilarious Tea" that sold nearly 1,000 units on its first day [5][8] - The "Mushroom Shredded Silver Special" combines flavors from Yunnan tea and wild mushrooms, showcasing a unique blend of tastes [8][10] - Heytea is also introducing a special version of the product containing whiskey, available in 15 stores, to cater to consumer interest [5][7] Group 2: Chef Li Zi'an's Influence - Chef Li Zi'an gained popularity through the show "One Meal to Fame," where his mushroom dishes became widely replicated, leading to increased consumer interest in his culinary style [3][5] - During a promotional event, Li expressed his approval of the combination of mushrooms and Pu'er tea, highlighting the versatility of mushrooms in culinary applications [7][8] Group 3: Marketing and Branding - Heytea is launching a series of custom packaging and merchandise featuring Li Zi'an's image and product elements, aiming to enhance brand engagement and consumer experience [5][10] - The marketing strategy emphasizes the exploration of flavors and the fun of culinary creativity, appealing to a younger audience [5][10]