3 6 Ke·2025-11-06 09:55Core Insights - Kuaishou's top female streamer, E-Dan (real name Yang Runxin), has recently made headlines by directing traffic to her new account and offering iPhone 17 Pro giveaways, claiming to have experienced "inhuman suffering" over the past four months [1][2] Group 1: E-Dan's Recent Activities - E-Dan has registered two new companies, "Hangzhou Runxing Entertainment Co., Ltd." and "Hangzhou Runxin Entertainment Co., Ltd.," with a 99% stake, focusing on live-streaming e-commerce and supply chain management, indicating potential independence from her current management [2][4] - During the Double 11 shopping festival, E-Dan's first live-streaming session achieved over 10 billion yuan in sales within three hours, with an estimated total sales of 30 billion yuan, showcasing her strong market presence [4][9] Group 2: Background and Achievements - E-Dan, born in 1997, began her e-commerce career during university and joined XinXuan Group in 2019, quickly rising to prominence with significant sales figures, including over 80 billion yuan in 2020 [5][6] - By 2023, E-Dan had generated nearly 300 billion yuan in GMV, with 171 billion yuan attributed to her efforts, solidifying her status as the top female streamer on Kuaishou [5][6] Group 3: Industry Context and Future Prospects - The live-streaming e-commerce industry is becoming increasingly competitive, with top streamers needing to create new topics to maintain audience engagement. E-Dan's strategy of using a secondary account to generate buzz for Double 11 is a notable marketing tactic [8][14] - If E-Dan chooses to operate independently, she will face challenges such as maintaining product quality without XinXuan's supply chain support and navigating a changing regulatory landscape in the live-streaming industry [16][17]