Sou Hu Cai Jing·2025-11-06 10:02Core Viewpoint - The new gold tax policy, effective from November 1, 2025, distinguishes between "investment" and "non-investment" uses of gold, leading to significant adjustments in banking operations and investor behavior [1][2]. Group 1: Impact on Banking Operations - Major banks have temporarily suspended certain gold-related services, such as招商银行's "金生利" and工商银行's gold accumulation services, in response to the new tax policy [1][3]. - The new tax policy allows for VAT exemption on standard gold transactions through designated exchanges, while non-investment uses will incur a reduced VAT of 6% [2]. Group 2: Changes in Investor Behavior - Investors are shifting towards more rational investment strategies, with banks advising clients to limit gold investments to about 10% of their portfolios and to adopt a long-term holding approach [4]. - The demand for gold has surged, leading to increased prices and longer delivery times for gold products, with some banks adjusting their pricing strategies accordingly [3][4]. Group 3: Alternative Investment Products - With restrictions on physical gold, banks are promoting "paper gold" products, which allow for virtual trading of gold without the need for physical delivery, providing a more flexible investment option [6][9]. - "Paper gold" includes various forms such as gold accounts, gold ETFs, and gold futures, which offer advantages like low transaction costs and high liquidity [9].