金价暴涨周大福日均关店2.5家,三四线加盟店生意惨淡
Bei Ke Cai Jing·2025-11-06 10:32

Core Insights - Despite the surge in gold prices, retail business for gold stores, particularly in lower-tier cities, is struggling, leading to significant store closures [1] Company Summary - Chow Tai Fook's retail points in mainland China increased from 4,452 in 2021 to 7,407 in 2024, but the company closed 905 stores in 2025, reducing the total to 6,501 [1] - The average daily store closure rate is 2.5, marking the end of a multi-year expansion phase for the company [1] Industry Summary - The trend of rising gold prices has not translated into increased sales for gold retailers, particularly affecting franchise stores in smaller cities [1] - The ongoing price increase has led to a more challenging business environment rather than a sales boom [1]