YKS(SZ:300209) Sou Hu Cai Jing·2025-11-06 10:54Core Viewpoint - The company "Kua Shu" has experienced a dramatic decline from being a prominent player in the cross-border e-commerce industry to facing significant financial losses and management upheaval, highlighting the volatility and risks inherent in the e-commerce sector [2][22]. Company Overview - Kua Shu Technology Co., Ltd. was founded in 2010 by Xiao Siqing in Shenzhen, initially capitalizing on the advantages of China's supply chain and overseas platforms [4]. - The company adopted a primitive inventory model, leveraging multiple accounts on platforms like Amazon and eBay to upload a vast number of SKUs, achieving revenue of 233 million yuan in 2014 [4][9]. Growth and Expansion - From September 2014 to January 2017, Kua Shu raised 1.69 billion yuan in several funding rounds, increasing its valuation from 500 million to 3.4 billion yuan [7]. - By 2018, the company had expanded its workforce from under 500 to 2,700 employees, with over 1 million SKUs and operations in more than 200 countries [9]. Peak Performance - In 2020, Kua Shu reported revenue of 5.027 billion yuan and a net profit of 416 million yuan, marking its peak performance [9][12]. - The company emphasized product development speed and a wide variety of offerings, relying on high-volume listings rather than brand strength [9]. Decline and Challenges - In 2021, Kua Shu faced significant setbacks as Amazon began cracking down on violations, resulting in the suspension of 284 stores and a loss of over 100 million yuan in frozen funds [12][14]. - The company's revenue plummeted to 1.764 billion yuan in 2021, a 64.91% decrease year-over-year, with a net loss of 2.676 billion yuan [12][14]. Financial Struggles - Kua Shu's financial situation worsened, with cumulative losses exceeding 4.519 billion yuan over four years, leading to a negative net asset position and a risk of delisting [14][22]. - The company reported revenues of 774 million yuan in 2022 and 464 million yuan in 2023, reflecting declines of 56.11% and 40.01%, respectively [14][22]. Management and Control Issues - In 2024, Kua Shu underwent bankruptcy restructuring, with significant changes in ownership and management, leading to the departure of the founding team [15][21]. - Internal conflicts escalated, resulting in legal disputes and challenges to the board's control, culminating in a new management team taking over in October 2024 [21][22]. Industry Context - The cross-border e-commerce landscape has shifted from a focus on inventory-heavy models to a more refined approach emphasizing quality and adaptability [22]. - The challenges faced by Kua Shu reflect broader industry trends, including increased platform regulations and rising operational costs, necessitating a shift in strategy for survival [22][23].