永辉超市“胖东来模式”渭南首店落户吾悦广场，以品质零售重构消费体验

Core Viewpoint - Yonghui Supermarket has launched a new store in Weinan, marking the 100th store to adopt the "Fat Donglai model," emphasizing quality retail and providing a fresh shopping experience during the "Double Eleven" shopping festival [1][16]. Group 1: Store Launch and Model Adoption - The new Yonghui store in Weinan is designed to offer a different shopping experience compared to online platforms, focusing on immediate satisfaction and quality lifestyle [1][3]. - The store's opening signifies the nationwide expansion of the "Fat Donglai model," which aims to enhance the quality of retail across 100 cities in China [1][4]. Group 2: Product and Service Innovations - The store has optimized its product structure by removing 4,744 items and adding 5,425 high-quality products, achieving a 47% increase in new offerings [4]. - Yonghui has committed to strict quality standards, including the "468 principle," which ensures that unsold fresh products are removed within eight hours, enhancing consumer trust in product freshness [3][13]. Group 3: Supply Chain and Pricing Strategy - Yonghui's supply chain capabilities allow for high-quality, affordable custom products, such as fresh milk priced at 7.9 yuan for 950ml, which meets stringent quality standards [8]. - The store emphasizes "quality and affordability," providing a shopping experience that is immediate and tangible, contrasting with the complexities of online shopping [8][13]. Group 4: Fresh Food and Culinary Offerings - The fresh food section has been highlighted as a key upgrade, featuring organic vegetables and a variety of ready-to-eat products, ensuring freshness for family meals [8][10]. - The prepared food area has been revamped to include diverse offerings, catering to various meal occasions and preferences, enhancing the overall dining experience [10][11]. Group 5: Customer Experience and Store Layout - The store layout has been redesigned for a more comfortable shopping experience, with wider aisles and lower shelving to improve visibility and accessibility [13]. - Over 40 customer service enhancements have been implemented, including rest areas and personalized services at meat and seafood counters, to create a welcoming environment [13][14]. Group 6: Employee Welfare and Service Quality - The store has increased its workforce from 99 to 145 employees, improving overall service quality through enhanced employee benefits and training [14]. - Employee welfare initiatives, such as paid leave and improved working conditions, contribute to a more professional and sincere customer service experience [14].