2 1 Shi Ji Jing Ji Bao Dao·2025-11-06 11:03Core Insights - The emergence of the "Bean King" green bean ice cream has revitalized the cold drink market, achieving over 86 million yuan in sales within five months and becoming a top seller at Sam's Club [1][15][17] Group 1: Product Development - The product was developed in response to Sam's Club's request for a green bean ice cream, showcasing a collaborative effort between Yili and Sam's [3][4] - Yili's research team utilized data analysis to understand consumer preferences, leading to the innovative combination of fresh milk and green beans [5][11] - The final product features over 19% whole green beans and more than 35% high-quality fresh milk, providing a unique texture and flavor [11][12] Group 2: Market Performance - Initial sales projections were around 15 million yuan, but the product sold out within a week, indicating strong consumer demand [15][16] - The "Bean King" captured 32% of Sam's ice cream market share, significantly outperforming competitors [17][18] - The product's repurchase rate is 2.3 times higher than that of regular new products, highlighting its popularity [17] Group 3: Strategic Collaboration - The success of the "Bean King" led to a three-year strategic partnership between Yili and Sam's, marking a significant breakthrough for Yili in emerging channels [19][20] - Both companies benefited from the collaboration, creating a win-win situation for consumers and businesses alike [19] Group 4: Organizational Efficiency - Yili completed the product development process in just three and a half months, significantly faster than the industry average [22] - The company adopted an agile organizational model, allowing for rapid decision-making and collaboration across departments [28][29] - The success of the "Bean King" has prompted Yili to implement similar agile processes for future product developments [29]