首都机场零售商圈“服务商学院”场景化工作坊首场活动结束

Core Insights - The article emphasizes the need for airports to enhance service experiences to attract and retain customers in a competitive retail environment [1][3] - The "Service Academy" workshop at Beijing Capital International Airport aims to transform service quality by fostering collaboration among retailers and sharing best practices [3][4] Group 1: Service Innovation - The workshop represents a shift from traditional training methods to a more immersive, scenario-based learning approach, focusing on practical service skills and crisis management [4][6] - Participants engaged in hands-on learning by observing service details in duty-free stores, highlighting the importance of customer satisfaction and interactive discussions [4][6] Group 2: Collaborative Ecosystem - The initiative seeks to break down barriers between retailers, creating a unified service culture and standardizing high-quality service across the airport retail sector [3][6] - By sharing successful service experiences and methodologies, the workshop aims to cultivate a community of learning and innovation among airport retailers [6]