Workflow
小红书旗下公司成电子支付公司全资股东
Sou Hu Cai Jing·2025-11-06 11:20

Core Insights - Xiaohongshu has obtained a payment license, marking a significant development in its business strategy [1] - The company has made changes in its ownership structure and management, with Ningzhi Information Technology (Shanghai) Co., Ltd. becoming the sole shareholder [1] - Xiaohongshu is intensifying its e-commerce efforts, including a commission-free initiative for merchants and support for commercial creators [1] Group 1: Company Developments - Xiaohongshu's parent company, Ningzhi Information Technology (Shanghai) Co., Ltd., has increased its registered capital from approximately 121 million RMB to 200 million RMB [1] - Key personnel changes include the resignation of the former legal representative and chairman, with Wang Run taking over the role [1] - The company has positioned itself as a significant player in the financial sector, attracting multiple financial institutions to its platform [1] Group 2: E-commerce Strategy - Xiaohongshu has launched a "zero commission" plan for merchants with annual GMV under 1 million RMB [1] - The platform is developing its e-commerce marketplace as an independent operating entity [1] - Xiaohongshu is providing substantial traffic and subsidy support to commercial creators, along with three major support policies for buyers [1]