Core Insights - The Chinese government has announced the resumption of group tours for Chinese citizens to Canada, marking a significant step in the recovery of the tourism market post-pandemic [1] - Canada aims to achieve an annual tourism revenue target of CAD 160 billion by 2030, with the Chinese market being crucial for this goal [1][2] - There has been a substantial increase in flight searches to Canadian cities, indicating a strong pent-up demand from Chinese travelers [1] Market Recovery Opportunities - The pandemic severely impacted global outbound tourism, with a notable decline in Chinese tourists to Canada, dropping from nearly 750,000 in 2019 to just 5,200 in March 2020 [3][4] - As of 2023, the number of Chinese tourists to Canada has rebounded to 225,000, which is approximately 30% of pre-pandemic levels [4] - The reopening of group tours is expected to facilitate travel for those unfamiliar with overseas environments, thus boosting local tourism services in Canada [4][5] Supply and Demand Dynamics - The number of direct flights between China and Canada has reached 36 per week, with airlines planning to expand their networks further [5] - Major travel agencies have quickly launched group tour packages to Canada, with high demand leading to rapid sell-outs of available spots [1][4] - The combination of policy support and the introduction of new travel products is creating a favorable environment for the recovery of the tourism market [4][5]
中加团队游市场重启 旅行社接连上新 千亿市场潜力几何?