Mobiquity Technologies’ Platform Powers New Context Networks–NRT Partners to Bring Dynamic Digital Advertising to 1,000+ Casinos Worldwide

Core Insights - Mobiquity Technologies and Context Networks have entered a five-year strategic agreement with NRT Technology to enhance advertising solutions in the gaming industry, allowing casinos to deliver targeted advertising across multiple guest touchpoints [1][6] - The partnership provides Context Networks access to NRT's extensive distribution network, which includes over 800 casinos in North America and all of the world's largest casino properties [2] Group 1: Partnership Details - The collaboration will integrate Context Networks' advertising technology into NRT's casino solutions, utilizing the Contextual Promotions Media Network™ (CPMN) to unify digital advertising and analytics [3] - The CPMN is designed to allow casino operators to act as digital publishers without significant capital investment, ensuring transparency and compliance in advertising transactions [3][5] Group 2: Advertising Technology Features - The integrated Deep Intelligence Marketing (DIM) layer of the CPMN provides real-time, context-aware advertising experiences by leveraging behavioral, geographic, and psychographic data [4] - The CPMN introduces new non-gaming revenue streams for operators, enhancing player engagement and loyalty while providing advertisers with a transparent ecosystem for measuring campaign effectiveness [5] Group 3: Operational Infrastructure - NRT's financial kiosks, non-gaming kiosks, and digital table game signs will support targeted advertising, with over 11,000 kiosks globally already coded for marketing [7] - The JoinGo Loyalty App, used by 80% of casinos, will feature embedded digital advertising experiences, enhancing player engagement [7] Group 4: Company Backgrounds - Context Networks is a programmatic advertising platform focused on the gaming industry, providing advanced ad-serving capabilities and creating new revenue streams for casino operators [9] - Mobiquity Technologies specializes in advertising and data intelligence, utilizing AI for programmatic media and audience targeting across various digital platforms [10]