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“粤享暖冬 乐游云浮”消费季启动,激发全域消费新活力
Sou Hu Cai Jing·2025-11-06 12:45

Core Viewpoint - Yunfu City has officially launched the "Yue Enjoy Warm Winter, Happy Travel Yunfu" consumption season series of activities, which will last until March 2026, aiming to transform event traffic and seasonal visitors into tangible consumption growth through various initiatives [1] Group 1: Consumption Initiatives - The first phase will distribute 10.29 million yuan in consumption vouchers covering multiple categories such as dining, home appliances, and automobiles, with a notable 5,000 yuan subsidy for purchasing new energy vehicles [5][6] - Dining vouchers will be issued starting November 6, with 1 million yuan allocated for the first batch, distributed weekly through the Cloud Flash Payment APP [5] - The "Guangdong Quality Products Purchase" vouchers will be available from November 2025 to February 2026, enhancing the inclusivity of the policy by not restricting consumer residency or vehicle registration [5] Group 2: Sports and Events Integration - The hosting of the 15th National Games hockey events in Yunfu is expected to boost city exposure and visitor traffic, with initiatives like "One Ticket to Explore the City" to convert event traffic into economic activity [6] - Registered participants in the events will receive free admission to local A-level tourist attractions, while ticket discounts will be available for spectators [6] - Yunfu plans to host more high-level hockey events and various sports competitions post-Games to create a sustainable sports tourism consumption hotspot [6] Group 3: Industrial Tourism Development - Yunfu has five recognized industrial tourism routes that attract over 200,000 visitors annually, showcasing local manufacturing and traditional crafts [7] - These routes include health medicine tours, kitchenware industrial tours, and eco-tours focusing on soy sauce, tea, and tofu, enhancing visitor engagement through interactive experiences [7] - Future projects include a stone material exhibition center and an industrial heritage park to further enrich the industrial tourism offerings [7] Group 4: Enhancing Shopping Experience for Tourists - Six stores in Yunfu have implemented "immediate purchase and refund" tax refund services for international travelers, simplifying the shopping process and enhancing convenience [8] - This initiative reflects Yunfu's commitment to expanding openness and attracting international visitors [8] Group 5: Seasonal Cultural Activities - A series of cultural activities themed "Come to Yunfu for the New Year" will be organized during the upcoming winter and Spring Festival, featuring local customs and performances [9] - The "Travel in Yunfu" brand will offer various themed routes and encourage night tourism to extend consumer engagement [9] Group 6: Technological Support for Consumer Experience - The consumption season activities are supported by UnionPay Business Guangdong, ensuring smooth processes for voucher application and redemption through the Cloud Flash Payment APP [10] - A dedicated customer service team will be available to address inquiries from consumers and merchants [10] - This initiative is part of Yunfu's broader strategy to enhance regional cultural tourism consumption [10]