“无脚鸟”鸣鸣很忙，还能飞多久？

Core Insights - The article discusses the rapid expansion and profitability of the snack retail company "Ming Ming Hen Mang" in the context of the Chinese snack food market, which is projected to grow from 3.7 trillion yuan in 2024 to 4.9 trillion yuan by 2029 [1][2]. Group 1: Company Overview - Ming Ming Hen Mang has significantly increased its franchise store count from 1,898 in 2022 to 16,759 by mid-2025, representing an over 8-fold increase in just two and a half years [2]. - The company has a diverse product offering with 3,605 SKUs as of June 30, 2025, and aims to maintain at least 1,800 SKUs per store, benefiting from extensive consumer data analysis [2][15]. Group 2: Financial Performance - The company's GMV reached 55.5 billion yuan in 2024, with a substantial increase to 41.1 billion yuan in the first half of 2025, marking an 86.9% year-on-year growth [6]. - Revenue figures show a consistent upward trend, with revenues of 4.29 billion yuan in 2022, 10.30 billion yuan in 2023, and 39.34 billion yuan in 2024, alongside adjusted net profits rising from 0.81 billion yuan in 2022 to 9.13 billion yuan in 2024 [7][8]. Group 3: Market Strategy - The company focuses on "extreme cost performance" and targets third- and fourth-tier cities for expansion, which allows for rapid replication of its store model [3]. - Ming Ming Hen Mang's pricing strategy is based on low margins and high sales volume, with average prices approximately 25% lower than similar products in offline supermarkets [17]. Group 4: Operational Efficiency - The company has developed a robust digital management system that supports store operations, product selection, and supply chain logistics, enhancing overall efficiency [18]. - As of 2024, the company had over 16 billion consumer visits and a membership base of 120 million, with a 75% annual repurchase rate, indicating strong customer loyalty [18]. Group 5: Competitive Landscape - The competitive environment is intensifying, with new entrants like Wancheng Group rapidly expanding their store counts, which could lead to price wars and reduced profitability for existing players [4][19]. - The merger with Zhao Yiming Snacks aims to strengthen market position but raises concerns about brand integration and operational efficiency in the long run [20][21].