又一重要指数来了！中证诚通品牌价值指数启动编制

Core Insights - The eighth China Enterprise Forum was held in Beijing, showcasing significant achievements in brand building among Chinese enterprises through the release of the "Top 100 Chinese Enterprise Brand Value" list [1] - The forum initiated the compilation of the "China Securities and Trust Brand Value Index," focusing on high-quality development of state-owned enterprises (SOEs) and private enterprises [3] Group 1: Brand Value Index Development - The "China Securities and Trust Brand Value Index" will emphasize functional value leadership and reflect the overall landscape of Chinese brand development, using the "Top 100" list as a key reference [3] - The evaluation system will incorporate sustainable development capabilities, ensuring the index's credibility and relevance by adjusting for companies with negative public sentiment or potential risks [3] - A financial data-driven model will be established to evaluate brand capabilities of listed companies, focusing on excess profits to identify high-quality investment targets with strong brand moats [3] Group 2: Future Functions of the Brand Value Index - The index aims to extend the value of the brand list and enhance market guidance through a dynamic, data-driven format, increasing the visibility and influence of the brand value list [4] - It will guide resource allocation and support national brand strategies by developing ETF products based on the brand value index, aiding in optimizing state-owned economic structures [4] - The index is expected to create a virtuous cycle of brand value creation and realization, contributing to the high-quality development of SOEs by fostering a "brand benchmark - value discovery - resource aggregation" model [4] Group 3: Rongtong Fund Overview - Rongtong Fund, established in 2001, has distributed nearly 40 billion yuan to investors since inception, with an average return of 38.72% for its active equity products in the first three quarters of this year [5] - Following the acquisition by China Chengtong, Rongtong Fund has focused on serving state-owned capital operations and enhancing investor satisfaction through a dual-driven development strategy [5] - The fund has developed a range of thematic indices and products, including the China Chengtong Central Enterprise Dividend Index and the Central Enterprise ESG Index, reflecting a clear focus on asset management and structural adjustment [5][6]