开云集团携全品牌亮相进博会

Core Insights - Kering Group showcased its full brand portfolio at the 8th China International Import Expo, featuring brands such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and others [1] - Balenciaga launched its new fragrance line, marking its debut in the Asia-Pacific region at the expo, while Bottega Veneta's perfume series also made its first appearance [1] - Kering Group signed a strategic cooperation memorandum with China Resources Vientiane Life during the expo, focusing on sustainable development initiatives and aligning with China's dual carbon strategy [1] Brand Participation - Participating brands included Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Qeelin, Ginori 1735, Kering Eyewear, and Kering Beauté [1] - The event highlighted Kering's commitment to sustainability through its partnerships and product launches [1] Strategic Initiatives - The strategic cooperation with China Resources Vientiane Life aims to enhance sustainable practices in Kering's retail operations within mainland China [1] - Initiatives include a "sustainable development strategic cooperation plan," zero-carbon store pilots, and promoting sustainable lifestyles [1]