Bei Jing Shang Bao·2025-11-06 13:16Core Insights - The Aion UT Super, a collaboration between JD.com, GAC, and CATL, has officially rolled off the production line, featuring CATL's "chocolate battery" and offering both purchase and rental options for consumers [1][2][3] - The vehicle targets the competitive 100,000 RMB market segment, where it will face significant challenges from established competitors like BYD Dolphin [1][9][10] Product Features - The Aion UT Super is equipped with advanced manufacturing technologies, including one-piece hot-formed dual-door ring technology and laser spiral welding, enhancing structural integrity and safety [2] - The vehicle boasts a range of 500 kilometers and supports rapid battery swapping in approximately 85 seconds, which is faster than the advertised 99 seconds [2][5] - User feedback indicates a strong preference for a price below 100,000 RMB, with 83% of users expressing this expectation [2] Market Strategy - The vehicle will be available in both buyout and rental versions, with the rental model offering lifetime battery warranty from CATL, while the buyout version will have warranty coverage from GAC [3][7] - The launch coincides with the opening of CATL's 777th battery swap station, with plans to expand to over 5,000 stations in three years, aiming for a user-friendly experience [5][6] Competitive Landscape - The 100,000 RMB electric vehicle market is highly competitive, with numerous players vying for market share, necessitating differentiation strategies for the Aion UT Super [9][10] - Analysts emphasize the importance of balancing price and cost, as a higher price point could hinder competitiveness against strong rivals like BYD [10][11] Customer Experience - The vehicle's sales and after-sales services will leverage JD.com's extensive online and offline networks, enhancing customer engagement and service delivery [6][7] - The after-sales service network includes over 3,000 JD service centers and 40,000 partner locations, ensuring comprehensive support for users [7]