Core Insights - Estee Lauder has introduced an innovative technology at the 8th China International Import Expo, allowing visitors to explore their emotional connections to different fragrances through brainwave analysis [1] - The company has designed a dedicated experience zone for its fragrance category, showcasing its most representative perfumes and integrating neuroscience and emotional models for a unique sensory experience [1] Group 1: Technology and Innovation - The use of brainwave technology enables "emotional visualization," helping consumers understand their emotional responses to various scents [1] - Estee Lauder's exhibition includes multiple interactive technology zones, emphasizing innovations in skin science, AI personalized beauty, fragrance science, and sustainability [1] Group 2: Consumer Experience - Visitors can engage with a fun bubble machine to experience different perfumes, enhancing the immersive experience [1] - The exhibition aims to provide a close and engaging encounter with the company's advancements in various fields [1]
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