Estée Lauder(US:EL) 2 1 Shi Ji Jing Ji Bao Dao·2025-11-06 13:56Core Insights - Estee Lauder Group is showcasing innovative technology at the 8th China International Import Expo, particularly a brainwave-based experience to gauge emotional responses to different fragrances [1] - The company has designed a dedicated experience area for its fragrance products, allowing visitors to engage with various iconic perfumes through interactive installations [1] - Estee Lauder aims to highlight its advancements in skin science, AI personalized beauty, fragrance science, and sustainability through immersive experiences at the expo [1] Group 1 - Estee Lauder's booth features a unique technology that uses brainwaves to understand consumer preferences for fragrances [1] - The independent experience area for fragrances is a first for Estee Lauder at this expo [1] - Visitors can experience the emotional impact of each fragrance through a combination of neuroscience and emotional modeling [1] Group 2 - The expo includes multiple technology interaction zones to showcase the company's innovations [1] - Estee Lauder's focus on immersive experiences aims to deepen consumer engagement with its brand [1] - The company is positioning itself as a leader in integrating science with beauty and sustainability [1]