Core Viewpoint - The departure of Sun Dongxu, the former CEO of Dongfang Zhenxuan, marks a significant moment for the company, following the aftermath of the "small essay" incident that had previously put him in the spotlight [1][3][15] Group 1: Departure Context - Rumors of Sun Dongxu's potential departure surfaced in August, but were officially denied by the company at that time [2] - His departure is seen as a conclusion to the ongoing repercussions of the "small essay" incident from two years ago [3][6] - The stock market reaction has been mixed, with some expressing regret over his departure while others fear a decline in stock prices [3] Group 2: Background of Sun Dongxu - Sun Dongxu had a long tenure of 18 years within the New Oriental system, starting as a teacher and eventually becoming the CEO of Dongfang Zhenxuan [4] - His annual compensation, including stock options, was reported to be 16.39 million yuan, and he had previously cashed out approximately 2.17 billion HKD in just two days [7] Group 3: Company Performance and Challenges - Dongfang Zhenxuan's stock price has significantly decreased from a peak market value of 740 billion HKD in January 2023 to 22.44 HKD per share, representing a 69% decline [3] - The company has faced a substantial drop in revenue, with a reported 32.7% year-on-year decline in fiscal year 2025, and a net profit drop of 99.67% [11][12] - Key operational metrics show a decline in GMV from 143 billion to 87 billion, a decrease of approximately 39% [11] Group 4: Talent Departure and Market Position - The company is experiencing a talent exodus, with significant figures like Dong Yuhui and now Sun Dongxu leaving, which may impact its market position [9][11] - The online audience for Dongfang Zhenxuan's live streams has diminished, with current viewer numbers around 3,700 compared to over 10,000 two years ago [13] - The company is struggling with its transformation into an e-commerce model, facing challenges in supply chain management and membership growth [12][15]
从董宇辉到孙东旭，「好聚好散」之后，东方甄选还剩下什么？