Bei Jing Shang Bao·2025-11-06 14:09Core Insights - The soy sauce market in China is experiencing a cooling trend, with significant performance differentiation among leading companies [2][4] Group 1: Company Performance - Haitian Flavor Industry (海天味业) is the only company to achieve both revenue and net profit growth in the first three quarters, with revenue of 21.628 billion yuan, up 6.02%, and net profit of 5.322 billion yuan, up 10.54% [2][3] - Zhongju High-tech (中炬高新) reported its largest revenue decline since 2016, with revenue of 3.156 billion yuan, down 20.01%, and net profit of 380 million yuan, down 34.07% [2][3] - ST Jiajia (ST加加) remains in a loss position, with revenue of 1.009 billion yuan, down 2.65%, and a net loss of 18.0368 million yuan [3][5] Group 2: Market Trends - The soy sauce market is projected to reach 104.1 billion yuan by 2024, with a five-year compound annual growth rate of only 2.3%, lower than the overall seasoning industry growth rate of 4.5% [3][4] - The industry is facing a "Matthew Effect," where stronger companies continue to dominate, making it challenging for others to find new growth points in a saturated market [1][4] Group 3: Strategic Initiatives - Haitian Flavor Industry plans to use 20% of its fundraising for overseas market expansion, starting with Southeast Asia, where a production base in Indonesia is under construction [4][5] - Zhongju High-tech is enhancing its marketing efforts by signing celebrity endorsements and increasing the number of distributors, although this has led to rising sales expenses [4][5] - ST Jiajia is focusing on a "low-salt strategy" and has developed new low-salt products, but its recent change in ownership structure adds uncertainty to its future [5]