McDonald's is losing its lowest-income customers—and it's not hard to see why

Core Insights - McDonald's latest earnings report highlights a significant trend in consumer spending, indicating a growing divide among U.S. consumers, where the wealthiest continue to increase their spending and dining frequency [1] Company Performance - The earnings report reveals that McDonald's has experienced a positive impact from the spending habits of affluent consumers, which has contributed to its overall financial performance [1] Industry Trends - The report sheds light on broader industry traffic trends, suggesting that the disparity in consumer spending is becoming more pronounced, with higher-income groups driving growth in the fast-food sector [1]