Bilt Rewards partners with Rakuten to bring points for online shopping

Core Insights - Bilt has partnered with Rakuten to allow its members to earn points for online shopping across thousands of retailers, enhancing the value of its loyalty program [1][5]. Group 1: Partnership Details - The partnership enables Bilt's over 5 million members to earn Bilt points while shopping through Rakuten's platform, which includes more than 3,500 retailers [5][10]. - Bilt points can be redeemed for various rewards, including travel, fitness classes, and local dining [2][6]. Group 2: Points Value and Conversion - Each Bilt point is valued at approximately 2.2 cents, significantly higher than the typical 1 cent offered by other loyalty programs [7]. - Starting immediately, Bilt members will receive a 1:1 conversion rate when shopping through Rakuten, meaning $10 in Rakuten cash back translates to 1,000 Bilt points [7][9]. Group 3: Promotional Offers - Bilt members who register for Rakuten through the Bilt app can earn 2,500 bonus points after their first purchase of $25 or more [8][11]. - The partnership coincides with Rakuten's holiday event, which runs until November 10, offering additional cash back or Bilt points on various vendors [11][12].