Core Insights - The annual global ecosystem conference of Zespri was held in Shanghai, coinciding with the 8th China International Import Expo, focusing on the theme "Gathering Strength for a Bright Future Together" [1][2] - Zespri aims to double its sales in China by the 2033/34 season, expanding from 60 to 120 cities and achieving 100% growth in both volume and sales revenue [2][3] Group 1: Company Goals and Strategies - Zespri's CEO, Jason Te Brake, emphasized the transformation of the "doubling sales" vision into a quantifiable and trackable common goal with global partners [2] - The New Zealand government supports Zespri's doubling goal, aligning it with their "Export Value Doubling" trade strategy, prioritizing quarantine access, supply chain carbon neutrality, and brand protection [3] Group 2: Market Performance and Growth - Zespri's China President, Jiang Shijie, highlighted the transition from agency imports to self-operated imports, with sales increasing from 18.3 million standard retail boxes in the 2015/16 season to a projected 43.8 million boxes this year [8][11] - The self-operated model allows Zespri to respond quickly to consumer demands, expanding its market coverage and product variety, including the popular "Gem Red Kiwi" which accounts for 40% of global sales [11] Group 3: Collaborative Efforts and Future Plans - Zespri signed a five-year cooperation memorandum with partners to enhance market sales and channel development, aiming for long-term growth in the Chinese market [12][21] - The company plans to continue investing in China, focusing on quality, resilient supply chains, and low-carbon initiatives to support the health and well-being of Chinese consumers [21]
聚力开远景 携手创明天 ——佳沛中国2025全球生态圈年会锚定“十年翻番”新航线
Zhong Guo Shi Pin Wang·2025-11-06 14:15