韩国爱茉莉、泰国正大等10余家全球集团进博会签约天猫国际

Core Insights - Tmall International showcased nearly 100 overseas new brands from countries including the US, France, Japan, South Korea, and Thailand at the 8th China International Import Expo, launching over 100 global new products [1] - Over 2,000 overseas new brands have entered Tmall International this year, marking their first store in the Chinese market [1] - Tmall International has introduced new merchant incentive policies and AI operational efficiency tools to lower the entry barriers and operational costs for overseas brands [2] Product Highlights - Featured products include the world's first smart power shoes Moonwalkers Aero, automatic focus smart glasses from Japanese brand ViXion, and the new ROG Xbox Ally gaming handheld from Microsoft and ASUS [1] - Notable brands achieving significant sales include Nintendo, Swisse, inne, MoveFree, and COACH, with nine overseas brands surpassing 100 million in sales during the first two weeks of Tmall's Double 11 event [1] Strategic Partnerships - More than ten global groups, including South Korea's Amorepacific and Thailand's Charoen Pokphand Group, signed strategic agreements with Tmall International to open flagship stores and deepen their investment in the Chinese market [1] - Tmall International has established over 140 overseas and bonded warehouses, connecting 500 international transport routes and linking 40 core ports to enhance logistics capabilities [2] Market Potential - The Chinese market is recognized for its vast consumer potential, presenting significant growth opportunities for global brands [2]