ROBAM(SZ:002508) Di Yi Cai Jing·2025-11-06 14:39Core Insights - The article emphasizes the shift from a singular focus on "growth speed" to "growth quality" and "brand sustainable value" in the business landscape of 2025, highlighting the importance of brands that can navigate market fluctuations and lead industry breakthroughs [1][3] Brand Recognition - The "2025 Annual Brand Power Case" evaluation recognized eight brands, including Boss Electric, for their ability to embody the concept of "lasting innovation," showcasing their resilience and adaptability in a changing market [1][3] - Boss Electric reported a revenue of 7.312 billion yuan and a net profit of 1.157 billion yuan in the first three quarters of 2025, demonstrating robust growth while launching a new brand positioning as "Your AI Cooking Partner" [1][3] Brand Evolution - The article discusses how brands like IKEA and Boss Electric have maintained their foundational values while continuously innovating, with Boss Electric's journey reflecting the evolution of China's economy and consumer behavior over the past four decades [3][4] - The concept of "lasting innovation" requires brands to actively engage in youth-oriented, localized, and digital transformations to stay relevant to new consumer segments [3][4] Market Dynamics - The competitive landscape in the cooking appliance sector has intensified over the past 40 years, with Boss Electric emerging as a leader by focusing on improving cooking environments and setting industry standards [5][6] - The transition from basic functionality to quality-driven consumer demands has characterized the Chinese home appliance market, with Boss Electric choosing to deepen its focus on the cooking sector rather than diversifying into unrelated areas [6][9] Technological Integration - The rise of artificial intelligence (AI) has expanded the boundaries of brand value, with Boss Electric leveraging AI to enhance user experience and create a more interactive kitchen environment [7][10] - Boss Electric's AI cooking model, "Shishen," integrates extensive culinary knowledge and user data to provide personalized dietary planning and facilitate seamless operation across kitchen devices [10][11] Cultural and Humanistic Approach - The brand's new positioning emphasizes the role of AI as a supportive tool in the cooking process, ensuring that the human element remains central to culinary creativity [11][12] - Boss Electric has invested in cultural initiatives, such as establishing a Culinary Humanities Research Institute and promoting culinary education, to deepen its connection with consumers and enhance brand warmth [12][14] Conclusion - Brands like Boss Electric exemplify the journey of local brands in China, demonstrating that maintaining core values while embracing innovation is crucial for sustained growth and relevance in a rapidly changing market [14]