Core Insights - Xiaohongshu has acquired 100% ownership of Dongfang Electronic Payment, marking its entry into the payment license market [1][2] - The acquisition is part of a broader trend among internet giants to secure payment licenses for strategic value in their financial ecosystems [1][4] Company Summary - Dongfang Payment's original shareholders have exited, and the company is now fully owned by Xiaohongshu's subsidiary, Ningzhi Information Technology [2] - The valuation of Dongfang Payment was approximately 148 million yuan, based on recent equity transfer prices [2] - Following the acquisition, Dongfang Payment's registered capital will increase from 121 million to 200 million yuan to comply with regulatory requirements [2][3] - Xiaohongshu's move is seen as a strategic signal to enhance its payment capabilities, aligning with its expansion into offline service businesses [2][3] Industry Summary - The payment industry is witnessing significant activity, with major internet companies making moves to acquire payment licenses [4][5] - Newborn Payment has been acquired by Tongcheng Travel, with its registered capital increasing from 100 million to 330 million yuan [4] - The payment license market is experiencing a valuation drop compared to previous years, with licenses now frequently valued over 100 million yuan [5] - Regulatory changes have led to the cancellation of 11 payment licenses this year, contributing to a reduction in the number of licensed payment institutions to 164 [5][6]
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