Core Insights - Meta has launched Vibes, a short-form video feed of AI-generated content, in Europe, following its introduction in the U.S. six weeks prior [1] - Vibes allows users to create, share, and personalize AI-generated videos, with a dedicated feed that evolves based on user interests [2] - The platform encourages social interaction through remixing and co-creating videos, which can be shared across Meta's platforms [3] Industry Context - The launch of Vibes comes amid criticism and skepticism from users, with many expressing disinterest in AI-generated content [5] - Despite previous statements from Meta about focusing on "authentic storytelling," the company is now promoting AI-generated media, which has reportedly increased more than tenfold since the app's launch [9] - Other platforms, like YouTube, are taking steps to address the influx of low-quality AI content, contrasting with Meta's embrace of AI-generated videos [8]
Meta brings its short-form video feed of AI slop to Europe