连续3年参加进博的MUJI：对中国市场充满信心，看好大湾区的消费潜力｜进博时刻

Core Insights - The China International Import Expo (CIIE) showcased a diverse range of consumer products, with an exhibition area of 84,000 square meters and participation from over 700 companies across more than 70 countries and regions [1][3] - MUJI, celebrating its 20th anniversary in the Chinese mainland, emphasized its commitment to the market with the theme "The Beauty of Cultivation" and showcased a variety of new products [1][3] Company Strategy - MUJI has established a local product development team in China since 2019, allowing for a deep understanding of consumer needs and the creation of a complete local supply chain [3] - The Chinese market has become MUJI's largest overseas market, contributing to continuous sales growth and an increase in store count to 422 by August 2025 [3][5] Market Outlook - MUJI's long-term strategy focuses on cultivating relationships with the Chinese market, aligning with local resources and cultural wisdom to enhance consumer experiences [5][6] - The Greater Bay Area is identified as a region with significant economic vitality and consumer potential, prompting MUJI to plan new investments and store upgrades in Guangdong [6]