Core Insights - The China International Import Expo (CIIE) has significantly amplified its spillover effects over the past eight years, providing a platform for companies like Samsung to showcase innovations and connect global innovations with Chinese consumer demands [1] Group 1: Innovation and Technology - Samsung showcased its advancements in various fields including display technology, smart home appliances, semiconductors, mobile communication, and the Internet of Things (IoT) at this year's CIIE, emphasizing AI-driven innovations that transform future living into tangible experiences [1] - The company introduced the latest foldable smartphone W26, which has evolved from a concept to a popular choice among Chinese consumers since its first launch in 2019 [2] - Samsung's new 115-inch Micro RGB TV and AI Home solutions were also highlighted, demonstrating the company's commitment to enhancing consumer experiences through advanced display technologies and smart home integration [2] - The Galaxy AI feature, which will be expanded to over 400 million devices by the end of 2025, enhances user interaction and daily life convenience [2] Group 2: Consumer-Centric Approach - Samsung is focused on meeting the evolving needs of Chinese consumers by launching products tailored to local market characteristics, including AI capabilities for smart responses and document assistance [3] - The Galaxy Ring, a smart health monitoring device, and an AI washing and drying machine were showcased, reflecting the growing consumer interest in smart home appliances [3] Group 3: Investment and Supply Chain - Over the past eight years, Samsung has adjusted its investment strategy in China, with a total investment nearing $55 billion by the end of 2024, of which nearly 90% is directed towards advanced industries [4] - The establishment of a leading MLCC factory in Tianjin and subsequent investments in OLED production lines and battery manufacturing have strengthened Samsung's position in high-end manufacturing [5] - Samsung plays a pivotal role in enhancing the local supply chain by collaborating with suppliers to improve production capabilities and promote green supply chain initiatives [5]
三星连续8年参展,不断实现展品变商品 “进博会是全球创新落地中国的桥梁”
Ren Min Ri Bao·2025-11-06 22:03