“非遗+”打开文旅融合新空间

Core Insights - The integration of intangible cultural heritage (ICH) into tourism has emerged as an innovative trend, enhancing cultural transmission and economic development simultaneously [4][10]. Group 1: Non-Heritage Tourism Innovations - The China Tourism Association released the "2025 Annual Innovation Cases of ICH Tourism Integration," showcasing 20 innovative cases across various sectors, including scenic spots, cultural venues, and homestays [4]. - The Xuanzhi Town in Anhui Province has transformed traditional ICH displays into immersive experiences, allowing visitors to engage in the entire process of Xuanzhi paper making, thus enhancing visitor participation [5]. - Wu Qiao, known as the "Hometown of Chinese Acrobatics," has developed a "acrobatic + cultural tourism" model, significantly increasing tourist numbers by 94.3% during the recent holiday period [6]. Group 2: Economic Impact and Growth - The Xuanzhi Town received 47,400 visitors during the recent holiday, marking a 13% increase year-on-year, demonstrating the economic potential of ICH tourism [5]. - In Liuba County, the "non-heritage + homestay" model has led to the development of 193 homestays and generated over 1.5 million yuan in sales from ICH-related products [10]. - The integration of ICH into local economies has resulted in significant job creation, with over 5,000 entrepreneurs supported in Liuba County alone [10]. Group 3: Cultural and Experiential Engagement - The "Nanhai Longchao" brand in Guangdong integrates traditional dragon boat culture with sports and tourism, creating a series of events that enhance community engagement [8]. - The "Lin Qi Thirty-Six Courtyard" project in Dongyang combines ICH experiences with organic farming, showcasing the potential for ICH to drive multi-industry integration [9]. - The use of digital technology in ICH, such as creating digital museums and immersive experiences, is expected to attract younger audiences and enhance the appeal of traditional crafts [11].