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“进博会是全球创新落地中国的桥梁”
Ren Min Ri Bao·2025-11-06 22:11

Core Insights - The China International Import Expo (CIIE) has significantly amplified its spillover effects over the past eight years, providing a platform for companies like Samsung to showcase innovations and connect global innovations with Chinese consumer demands [1][4] Group 1: Innovation and Product Development - Samsung has continuously innovated, showcasing products like the lightweight foldable smartphone W26, which has evolved from a concept to a consumer choice in China [2] - The company introduced its first 115-inch Micro RGB TV at this year's expo, demonstrating advancements in display technology [2] - Samsung's AI Home solution was presented, featuring various AI modules that enhance smart home experiences, such as a refrigerator that recognizes ingredients and optimizes temperature control [2][3] Group 2: Consumer-Centric Approach - Samsung is focused on meeting the evolving needs of Chinese consumers by launching products tailored to local market characteristics, such as the Galaxy Ring for health monitoring and AI-driven home appliances [3] - The AI washing and drying machine utilizes heat pump technology for efficient cleaning while preserving fabric quality, catering to consumer preferences for smart home solutions [3] Group 3: Investment and Supply Chain Strategy - Over the past eight years, Samsung has adjusted its investment strategy in China, with a total investment nearing $55 billion by the end of 2024, focusing on advanced industries [4] - The company has established a leading MLCC factory in Tianjin, which began mass production in 2021, addressing the high demand for electronic components in various sectors [5] - Samsung is enhancing local supply chains by collaborating with suppliers to improve production capabilities and quality management, contributing to the high-quality development of China's industrial chain [5]