今年以来，超7600万名消费者购买12大类家电以旧换新产品超1.26亿台

Group 1: Wholesale and Retail Industry Performance - The wholesale and retail industry in China has shown positive growth, with a total value added of 10.5 trillion yuan from January to September, representing a year-on-year increase of 5.6%, accounting for 10.3% of GDP [1] - In the wholesale sector, profits from key monitored commodity markets increased by 8.2% year-on-year, with industrial consumer goods and production materials seeing profit growth of 17.9% and 6.4% respectively [1] - Retail sales reached 32.5 trillion yuan in the same period, with a year-on-year growth of 4.6%, and various retail formats such as convenience stores and supermarkets also reported positive growth [1] Group 2: Urban and Rural Market Development - Urban commercial activity is improving, with foot traffic and sales in 78 monitored pedestrian streets increasing by 4.3% and 4.4% year-on-year respectively [2] - The rural market is showing significant vitality, with rural retail sales reaching 4.9 trillion yuan, a year-on-year increase of 4.6%, outpacing urban growth by 0.2 percentage points [2] - E-commerce in rural areas is thriving, with online retail sales growing by 7.7% and agricultural product online sales increasing by 9.6% from January to September [2] Group 3: Consumer Trends and Product Preferences - The "trade-in" policy has led to significant consumer engagement, with over 76 million consumers participating in the trade-in program for home appliances and digital products, resulting in over 1.26 billion units sold [3] - Retail sales of home appliances and audio-visual equipment from key monitored units increased by 25.3%, while communication equipment sales rose by 20.5% year-on-year [3] - Traditional brands are revitalizing, with events promoting "old brands" generating direct sales of 3.8 billion yuan and boosting overall sales to 16.9 billion yuan [3]