Zhong Guo Jing Ying Bao·2025-11-06 23:53Core Viewpoint - The participation of Swire Group at the China International Import Expo (CIIE) emphasizes its long-term commitment to the Chinese market through innovative practices and contributions to high-quality and sustainable development [1][4]. Group 1: Exhibition Highlights - Swire Group showcased its subsidiaries, including Swire Properties, Swire Coca-Cola, Cathay Pacific, Swire Marine, and the Port Machinery Group, under the theme "Lean and Innovative" [1]. - The exhibition featured a 400-square-meter interactive booth utilizing digital multimedia technology to illustrate the vitality of "new consumption" [3]. - Visitors experienced immersive interactions, such as a VR experience of Cathay Pacific's cabin space and a model of the Xi'an Taikoo Li project, highlighting the integration of historical culture and modern commerce [3]. Group 2: Innovation and Sustainability - The booth demonstrated Swire's exploration in digitalization, intelligence, and green transformation, showcasing applications of robotics and AI in aircraft maintenance [3]. - Swire Marine introduced its low-carbon solutions and logistics capabilities connecting China with Pacific island nations and Belt and Road markets [3]. - The exhibition presented various case studies reflecting Swire's commitment to sustainable development and the green transformation of industries [3]. Group 3: Future Commitment - Swire Group aims to combine its century-old craftsmanship with excellent operational principles, focusing on new opportunities in digitalization, intelligence, and green development [4]. - The company positions itself as a witness, participant, and beneficiary of China's modernization, contributing to high-quality development and sustainable future [4].