2025为何流行“咸鱼美学”？

Core Viewpoint - The trend of "anti-involution" is emerging in ancient costume dramas, with characters adopting a more relaxed and carefree attitude, moving away from traditional heroic narratives towards a "lying flat" philosophy [1][3][4]. Group 1: Character Evolution - The protagonists in recent ancient costume dramas are increasingly portrayed as "not striving," reflecting a shift from ambitious characters to those who embrace a laid-back lifestyle [5][9]. - This new character archetype, often referred to as "lazy fish," embodies a paradox where they appear unmotivated but possess hidden strengths, akin to a seemingly carefree student who excels academically [5][8]. - The "lazy fish" narrative allows for low-energy storytelling that emphasizes sudden bursts of capability rather than a long, arduous journey [8][9]. Group 2: Emotional Resonance - The rise of "lazy fish" characters aligns with contemporary societal pressures, providing audiences with a form of emotional release and self-reflection [3][12]. - Viewers are increasingly drawn to stories that offer a sense of comfort and happiness, moving away from heavy themes towards narratives that celebrate individual experiences and emotional fulfillment [15][19]. - The shift in audience preferences is evident in the success of light-hearted and relatable ancient dramas, which resonate with the current desire for positive emotional experiences [13][15]. Group 3: Narrative Structure - The narrative structure of ancient costume dramas is evolving to focus on individual experiences rather than grand heroic quests, allowing for a more grounded and relatable storytelling approach [19]. - The concept of "returning home" in narratives reflects a broader cultural questioning of traditional success metrics, paralleling the characters' journeys in ancient settings [12][19]. - The balance between relaxation and character growth is crucial, as creators seek to explore themes of self-discovery and personal choice within the context of ancient narratives [18][19].