Luckin Coffee(US:LKNCY) Xin Lang Cai Jing·2025-11-07 01:08Core Insights - The 8th China International Import Expo (CIIE) showcases China's commitment to openness amid a complex global trade environment, serving as a platform for over 150 countries to engage with Chinese brands [1][3] - Luckin Coffee's active participation at the expo highlights its role in "brand diplomacy," moving beyond traditional exhibition to create a strong global presence [1][3][4] Group 1: Brand Diplomacy and Global Presence - Luckin Coffee's involvement in multiple national pavilions at the expo, including hosting pop-up stores and participating in opening ceremonies, signifies its strong brand influence and industry impact [3][4] - The company's unique product offerings and culturally themed designs have attracted significant attention, enhancing foot traffic at various national pavilions [4][6] Group 2: Sustainable Supply Chain and Global Integration - Luckin Coffee's partnerships in coffee-producing countries like Brazil and Indonesia reflect a shift from being a mere buyer to a development partner, emphasizing sustainable supply chain practices [7][9] - The establishment of offices and support centers in Brazil, along with initiatives to support local coffee farmers, illustrates the company's commitment to building long-term, mutually beneficial relationships [7][9] Group 3: Future of Chinese Brand Globalization - Luckin Coffee's approach at the expo represents a new phase in Chinese brand globalization, focusing on capability integration rather than just product or capital export [10][12] - The company's efforts align with China's strategic goals for high-level openness and responsible brand image, showcasing the potential of the Chinese coffee market while fostering cultural and economic collaboration with partner countries [12][10]