立冬?火锅经济，何以沸腾？｜财经二十四节气

Group 1 - The hot pot industry is experiencing significant growth, with the market size expected to reach 617.5 billion yuan in 2024, a 5.6% increase year-on-year, and projected to reach 650 billion yuan in 2025 [3][4] - The "small hot pot" segment is emerging as a strong player, appealing to younger consumers with its price advantage and casual dining experience, with 23,000 small hot pot outlets accounting for 5.5% of total hot pot stores by July 2025 [3][4] - The demand for fresh ingredients is driving competition, with brands like Haidilao focusing on fresh-cut offerings and transparency in food preparation to attract customers [6][9] Group 2 - Traditional hot pot styles, particularly Sichuan and Chongqing hot pots, remain dominant, holding a 31.3% market share, while regional flavors like Guizhou sour soup hot pot are gaining popularity, evidenced by a 118.14% increase in search interest on Douyin [6][9] - The industry is shifting from price competition to value competition, emphasizing unique regional flavors and immersive dining experiences to attract consumers [9] - Innovative dining experiences, such as themed collaborations and unique restaurant concepts, are becoming essential for brands to differentiate themselves in a saturated market [8][9]