JIANGSU GDK(SH:688670) 3 6 Ke·2025-11-07 02:05Core Insights - The competition for market share in the panoramic camera sector has intensified, with conflicting reports on the market shares of companies like Insta360 and DJI, highlighting the volatility of the market [1][2][6] - The entry of new players, including hardware companies and internet giants, into the smart imaging sector is reshaping the landscape, with significant investments and innovations being made [4][12][20] - The global user base for vlogging and outdoor activities presents a substantial opportunity for growth in smart imaging devices, with current penetration rates being low [6][18] Market Share Discrepancies - A report from Jiucheng Consulting indicated that Insta360's market share dropped from 92% to 49%, while DJI captured 43% in the third quarter [1] - Conversely, Frost & Sullivan reported that Insta360 held a 75% market share compared to DJI's 17.1%, suggesting significant discrepancies in market analysis [1][2] Competitive Landscape - The launch of DJI's Osmo360 has disrupted Insta360's dominance, showcasing strong market performance within just 90 days of release [2] - New entrants are focusing on niche markets and differentiated product offerings to avoid direct competition with established players like DJI and Insta360 [7][10] Emerging Trends - Companies like Looki and XbotGo are innovating by targeting specific user needs, such as AI-driven features and sports event recording, which are not directly competing with traditional action cameras [9][10][11] - The rise of smartphone manufacturers entering the smart imaging space is seen as a defensive move to protect their market share against emerging competitors [12][19] Industry Dynamics - The smart imaging market is characterized by low barriers to entry, with many startups able to develop products quickly due to a robust supply chain in regions like the Pearl River Delta [21][23] - However, achieving brand recognition and competitive pricing on a global scale remains a challenge for new entrants, as established companies like DJI and Insta360 have significant advantages in technology and market presence [23][25]