“影视+”多元跨界融合借“风”而为、顺“风”而上激活文旅“大市场”

Core Viewpoint - The article highlights the growing trend of integrating film and tourism industries across various regions in China, showcasing how popular TV dramas and films are driving tourism and cultural experiences [1][4][6]. Group 1: Film and Tourism Integration - Various regions are exploring new models of "film + tourism" integration, with examples including "film + intangible cultural heritage" and "film + food" [1]. - Xiamen has established a unified "one-stop" platform for film services, supporting film crews and creating a synergy between film IP and the tourism industry, resulting in 35 film check-in points and over 60 themed tourism routes [6]. - In Fujian's Nanping City, filming locations for popular dramas have attracted tourists, revitalizing old industrial areas and generating over 1.3 billion yuan in tourism revenue [8]. Group 2: Regional Highlights - Ningxia's Town North Fortress Film City, a filming location for over 200 films, has become a popular tourist destination, enhancing the local cultural tourism experience [10][12]. - The Zhao Hong Farmers' Cultural Courtyard in Ningxia, a filming site for "Mountain and Sea Love," has developed tourism routes to attract visitors interested in local customs [13]. - In Yunnan, the success of the drama "Where the Wind Is" has led to increased tourism in areas like Dali, with visitor numbers rising from under 100 to over 10,000 daily in peak seasons [16][18]. Group 3: Economic Impact - Dali has reported a 12.37% year-on-year increase in tourist arrivals, reaching 98.21 million visitors from January to September 2025, with total tourism expenditure growing by 19.78% to 120.8 billion yuan [20].