天猫国际海外新品牌亮相第八届进博会 首发超100款全球新品

Core Insights - Tmall International showcased nearly 100 overseas new brands from countries including the USA, France, Japan, South Korea, and Thailand at the 8th China International Import Expo, launching over 100 global new products to share development opportunities in the Chinese market [1] Group 1: Product Launches - Over 100 rare and limited edition products, including the world's first smart power shoes Moonwalkers Aero, Japan's ViXion auto-focus smart glasses, and the new ROG Xbox Ally gaming handheld from Microsoft and ASUS, were globally launched at the Tmall International exhibition [2] - Tmall International's General Manager Zhou Xiaoyue highlighted the immense consumer potential in China's large market, noting that many overseas brands have successfully debuted in China through Tmall International at the Import Expo [2] Group 2: Strategic Partnerships - During the Import Expo, over 10 global groups, including South Korea's Amorepacific, Thailand's Charoen Pokphand Group, and France's Manhae, signed strategic agreements with Tmall International to open flagship stores and deepen their investment in the Chinese market [2] Group 3: Market Expansion - Tmall International reported that over 2,000 overseas new brands have entered the Chinese market this year, with a focus on innovative brands such as Germany's naturallyPAM and Belgium's VERSELE-LAGA [3] - The Tmall Double 11 event saw nine overseas brands, including Nintendo and Swisse, achieving over 100 million in sales, with 927 overseas brands doubling their sales year-on-year [5] Group 4: Operational Enhancements - Tmall International is optimizing its cross-border supply chain and has introduced new merchant incentive policies and AI operational efficiency tools to lower the entry barriers and operational costs for overseas brands [5] - The platform has established a robust global supply chain network with over 140 overseas and bonded warehouses, connecting 500 international transport routes and 40 core ports to ensure quick delivery of quality overseas products to Chinese consumers [5]