鲸观察｜券商首席知识变现“花样多”：转战知识星球一周进账数百万、签约MCN财经博主“出道”吃流量饭

Core Insights - The rise of self-media platforms has led to prominent economists like Hong Hao generating significant income through paid content, with Hong earning over 8.5 million yuan in less than two weeks after launching his knowledge-sharing platform [2][4] - Many former chief economists from brokerage firms are transitioning to self-media, leveraging their established audience to create new revenue streams [6][13] - The market for paid financial content is becoming saturated, with a limited number of consumers willing to pay for such services, raising concerns about the sustainability of this business model [14] Group 1: Hong Hao's Knowledge Platform - Hong Hao's knowledge-sharing platform has attracted over 9,500 members, with an annual subscription fee of 899 yuan, resulting in earnings exceeding 8.5 million yuan [2][4] - The platform promises no discounts, indicating confidence in the value of its content and creating anticipation among potential subscribers [2] - Hong's approach includes frequent content updates and a focus on real-time market observations, differentiating it from traditional paid reading services [4] Group 2: Transition of Economists to Self-Media - Several former chief economists, such as Liu Yuhui and Liu Xiang, have successfully transitioned to self-media, with Liu Yuhui's platform generating nearly 500,000 yuan in revenue over seven years [6][8] - Liu Xiang's knowledge platform has over 1,800 subscribers, with an annual fee of 1,099 yuan, showcasing the potential for significant earnings in this space [6] - The trend reflects a broader shift in the industry, where economists leverage their expertise and established reputations to monetize their knowledge directly [13] Group 3: Market Challenges and Risks - The abundance of free, high-quality financial content poses a challenge for paid platforms, as the willingness to pay among consumers remains limited [14] - Analysts emphasize the need for continuous high-quality content production to maintain user engagement and the importance of balancing professional knowledge with audience appeal [14] - Legal and compliance risks are significant, particularly regarding the use of proprietary research and the potential for intellectual property disputes [15][16]