老爸把钱烧光，我投酒店只信ROI

Core Insights - The article discusses the shift in mindset among the new generation of hotel investors, particularly focusing on the experiences of a young investor, Mr. Lin, who is navigating the challenges of the hotel industry in China [1][2][3]. Group 1: Changing Perspectives in Hotel Investment - The previous generation of hotel investors relied heavily on international brands for credibility and success, viewing hotels as status symbols rather than cash flow generators [3][5]. - Mr. Lin's family faced significant financial difficulties due to over-reliance on high-end international hotel brands, leading to a reevaluation of investment strategies [5][9]. - The new generation prioritizes cash flow and operational efficiency over brand prestige, emphasizing the need for flexible contracts and clear ROI [10][18]. Group 2: Practical Investment Strategies - Mr. Lin proposes a shift towards more adaptable hotel brands that understand the local market, such as Huazhu's City Inn and Atour's new lifestyle brand, rather than sticking to traditional high-end international brands [8][18]. - The younger generation of hotel investors is more educated in hotel management and financial modeling, leading to a more analytical approach to investment [14][15]. - Key principles for the new generation include flexible contract terms, clear investment returns, and adaptable exit strategies, reflecting a pragmatic approach to hotel management [20][22][25]. Group 3: Industry Implications - The traditional negotiation framework with international hotel brands is becoming less effective as new investors demand more control and flexibility in contracts [19][20]. - The emergence of local hotel brands that can meet the demands of the new generation is changing the competitive landscape, as these investors are less willing to accept long-term contracts that limit their options [21][25]. - The focus is shifting from brand prestige to operational performance, with an emphasis on data-driven decision-making and financial viability [26].