泡泡玛特直播间翻车，主播吐槽79元挂链太贵，股价跌超4%

Core Viewpoint - The live streaming incident involving Pop Mart has sparked significant public discussion and led to a notable decline in the company's stock price, highlighting potential issues with product pricing and consumer perception [2][6]. Group 1: Incident Overview - On November 7, Pop Mart's live streaming incident trended on Weibo, where two staff members were overheard discussing the high price of a product during the live broadcast [2]. - The product in question is the "DIMOO New Birthday Diary Series - Pendant Blind Box," priced at 79 yuan per unit, which has raised concerns about its value compared to production costs [6][8]. Group 2: Stock Market Reaction - Following the incident, Pop Mart's stock price fell over 4%, trading at 208 Hong Kong dollars, marking a continuous decline since August, with a cumulative drop of over 17% in September and over 16% in October [2][3]. - The market reaction indicates investor concern regarding the company's pricing strategy and overall brand perception [2]. Group 3: Product Details and Controversy - The blind box series includes six regular items and one hidden item, with the regular item probability set at 1:6 and the hidden item at 1:72 [6]. - The production cost of similar imitation products is significantly lower, leading to debates about the pricing strategy of Pop Mart's products [8].