克劳锐：2025健康医疗内容消费趋势洞察报告

Core Insights - The report highlights a significant shift in public health awareness post-pandemic, moving from a passive approach of seeking medical help only when ill to a proactive stance on health management, leading to an overall upgrade in health content consumption [1][2]. Group 1: Health Awareness and Content Consumption Trends - By 2024, 63% of users regularly check health content, with health check rates and participation in primary healthcare services on the rise [1][2]. - 73% of users acquire health knowledge online, with 55% relying on social media as a primary source, indicating a shift towards digital platforms for health information [1][2]. - The topics of interest among users span health monitoring, disease detection, prevention, and healthy living, with disease prevention and scientific knowledge becoming central to consumption [1][2]. Group 2: Challenges in Health Information Consumption - The rise in health content consumption has led to information anxiety, characterized by the mixing of true and false information, algorithm-driven echo chambers, and content homogeneity, making it difficult for users to filter effective information [2]. - Users are increasingly seeking authoritative sources, such as government accounts and medical professionals, to validate information and build personalized health knowledge maps [2]. Group 3: Future Trends in Health Content Consumption - The future of health content consumption is expected to focus on "more worry-free" experiences, with artificial intelligence and advanced technologies gaining attention in the medical field [2]. - There is a growing emphasis on disease prevention and personalized health consultations, with expectations for a streamlined "one-stop consultation-service" process, facilitated by the expansion of online medical services [2].