路透社曝Meta去年10%销售额疑来自诈骗广告

Core Insights - Meta is projected to generate approximately $16 billion in sales from online ads related to fraudulent activities and prohibited products in 2024, accounting for 10% of its total sales [1][2] - The company reportedly earns around $7 billion annually from "high-risk" scam ads, which are shown to users about 15 billion times daily [2][3] - Meta's total sales for 2024 are expected to exceed $164.5 billion, with a recent quarterly sales growth of 26% year-over-year [2][3] Company Response - Meta described the $16 billion estimate as a "rough estimate" and indicated that many of the ads in question are not in violation of policies [1][2] - The company has expressed concerns that abruptly removing scam ads could negatively impact business expectations, despite intentions to reduce false advertising on the platform [2][3] - A spokesperson emphasized that the leaked documents provide a narrow perspective and do not fully reflect the company's efforts to address the issue [2][3]