Core Insights - The China medical beauty industry is rapidly rising, driven by a large market size, evolving technology, and increasing consumer demand, positioning it as a global focal point [3][4][9] - The industry is projected to reach a market size of 1 trillion RMB by 2030, with a significant shift in consumer demographics towards younger generations, particularly Generation Z [4][5][9] Market Overview - The medical beauty market in China has grown from 50.2 billion RMB in 2018 to 146 billion RMB in 2023, with the number of consumers increasing from 7.4 million to 23.5 million [5] - The demand for non-invasive procedures, such as botulinum toxin and hyaluronic acid fillers, is on the rise, particularly among younger consumers who view these treatments as part of their daily self-care routine [5][6] Consumer Demographics - Generation Z accounts for over 50% of the market demand for medical beauty services, contrasting with previous generations who viewed these services as corrective treatments [4][5] - There is a notable increase in male consumers seeking light medical beauty treatments, indicating a diversification of the consumer base [4] Growth Drivers - The growth of the medical beauty industry is supported by economic factors, with over 400 million middle-income individuals in urban areas and an aging population driving demand for anti-aging and skin repair services [6][7] - The industry is also benefiting from personalized service offerings and the adoption of advanced technologies, such as AI skin analysis tools [6] Geographic Trends - Demand for medical beauty services is expanding from traditional first-tier cities like Shanghai and Beijing to emerging second-tier cities such as Chengdu and Hangzhou, which offer lower living costs and substantial disposable income [7] Innovation and Challenges - Despite strong growth, the industry faces challenges such as safety compliance, talent shortages, and consumer retention [8] - Innovations in service models, including digital and remote consultations, are expected to drive future growth, alongside advancements in regenerative medicine [8] Future Outlook - The medical beauty industry in China is moving towards a more mature, regulated, and intelligent development phase, with opportunities for international collaboration and technology leadership [9] - The industry is anticipated to contribute to the "Healthy China 2030" strategy by enhancing domestic demand and injecting new growth momentum into the global beauty and health sector [9]
毕马威进博会发布报告 解码颜值经济新赛道
Zhi Tong Cai Jing·2025-11-07 03:52